About

Roberto Lopez Ruiz
Associate Creative Director at Zubi

Roberto Lopez is a Spaniard Associate Creative Director currently working in U.S. He has +15 years of professional experience in the European, Latino, and Hispanic market in the U.S. Some of the agencies where he has worked at are Contrapunto BBDO Madrid, DDB Madrid, JWT Madrid, McCann Lima, The Vidal Partnership NY, AKQA NY, and Zubi Miami.

During his career path, he has won more than 125 awards in the most important advertising festivals around the world such as Cannes Lions, D&AD, One Show, CLIO, New York Festival, London International Awards, Webby Awards, El Sol, El Ojo de Iberoamerica, FIAP, as well as in local creative circles. His work has also been published by Lürzer’s Archive, One Show, Spanish Creative Club, and McGraw-Hill editorial. Moreover, he has represented U.S. as a jury member at Mad Stars, WINA, World Independent Advertising Awards, Luum, Le Book, and PHNX by AdForum.

He believes in creative ideas, in building emotional connections between brands and people, in advertising that doesn't look like advertising, in working hard, and in the importance of integration, starting with their teams.

Awards & Recognitions:

Cannes Lions: 1 Silver + 1 Bronze + 2 Shortlist
D&AD: 1 Wood Pencil
One Show: 7 Merit + 2 Shortlist CLIO: 2 Silver + 1 Bronze
LIA: 1 Bronze + 1 Finalist + 2 Shortlist
New York Festival: 2 Finalist + 1 Shortlist ADC: 1 Merit + 2 Shortlist ADCE: 1 Silver + 1 Bronze
Luum Awards: 1 Titanium + 3 Grand Prix + 4 Gold + 4 Silver
Webby Awards: 1 Nominee
El Sol: 1 Silver + 5 Bronze + 4 Shortlist
El Ojo de Iberoamerica: 2 Gold + 4 Silver + 5 Bronze + 2 Finalist Best Local Idea + 1 Shortlist
FIAP: 1 Gold + 3 Bronze + 3 Shortlist
Wave Festival: 1 Silver + 2 Shortlist
Effie Latam: 1 Silver + 2 Bronze Effie Peru: 6 Silver + 2 Bronze + 3 Shortlist
The Caples Awards: 3 Bronze
Epica Awards: 1 Bronze
Spanish Creative Club: 1 Gold + 2 Bronze + 1 Merit
Peruvian Creative Circle: 1 Gold + 1 Silver + 2 Bronze + 5 Shortlist
Advertising Age / Hispanic Creative Awards: 1 Gold

Others: ADDY Awards: 1 Best of Show + 6 Best of Categories + 24 Gold + 3 Silver + 3 Shortlist / Eurobest: 1 Shortlist / IAB: 1 Bronze / JCDecaux: 1 Gold + 1 Silver + 1 Bronze / Laus Awards: 4 Bronze / AMPE: 1 Silver / AD STARS: 1 Silver + 1 Bronze + 2 Crystal + 7 Finalists / Totem Outdoor Festival: 2 Gold / Caribbean Festival: 1 Bronze / Radio Mercury Awards: 2 Winners + 7 Finalists

Recommendations:

"Roberto is one of the most hardworking guys that I’ve worked with. You’ll never hear “no, I can’t” from him. He is a very kind and generous person, and has a mind that is constantly thinking about creative ideas."

Christian Caldwell / CCO at McCann Lima

“Roberto is a great team member and a very smart creative. It was a pleasure to work with him on such an early stage of his career. Always a fast thinker and a passionate creative, I'm very happy to see how his career has flourished - I would love to work with him again.”

Aaron Alamo / CD at Arnold Worldwide NY

"Roberto came to Vidal Partnership when he was just starting in this business. He always delivered fresh and strategic thinking. We were working with some challenging clients and although we all knew deep inside they wouldn't buy really good work, he kept digging and bringing more ideas. Anybody has the tools to come up with ideas, the difference that sets Roberto apart is the capacity to keep pushing clashing the same wall over and over. Would I hire him? No doubt about it."

Alvaro Ramos / CCO at C14 DDB Barcelona

"I met Robert when he joined McCann's creative department almost 4 years ago. Throughout these years, Robert proved to be a professional dedicated to his work and to the success of the agency. I recommend Robert to any company that needs to have a member for his team, professional, committed, responsible and of great human quality, able to relate at all levels, delivering an impeccable work."

Lina Maria Betancur / CFO at McCann Lima

"Si hay que recomendar a alguien que trabaje duro, que se apasione con la publicidad y que viva las 24 horas del día, los 7 días de la semana entusiasmado con su trabajo, ese es Rober. Durante 3 meses fue intern en la agencia, pero su predisposición siempre marcó huella. Es un incansable buscador de nuevas ideas, de trabajos creativos, de medios que estén fuera de la caja. Creo que eso lo dice todo. Él no me pidió que lo recomendara, pero yo lo hago porque me nace. Gracias por todo Rober. Has sido un buen trabajador".

Santiago Uribe / President & Founder at Cows Love UFOs NY

"With Roberto we worked together in McCann Lima, it was one of the best experiences I had working with Roberto. He is very dedicated in his work and is a very professional person, very hardworking and mainly loves his job! I wish Roberto the best for his next challenges both professionally and personally."

Ruben Carrion / CD at McCann Lima

"During our time working together I enjoyed sharing points of view not only about creative work but also about Strategic Planning. Robert is one of the most strategic creatives I know and also one of the best persons, always willing to help find creative solutions to any kind of problems."

Rodrigo Revoredo / CSO at McCann Lima